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Sector - E Learning
When People Academy approached us, they had a powerful vision: to elevate HR professionals across Latin America through accessible, impactful learning. As a Product Designer, I saw an opportunity to create not just a platform, but a digital experience that would empower users to grow, lead, and drive meaningful change in their organizations.
From strategy to launch, I led the user experience and design efforts, focusing on empathy, clarity, and motivation.
Learning Wasn’t Working
HR professionals juggle a lot, from people strategy to compliance, but their learning options were scattered, outdated, and impersonal. People Academy needed a centralized, scalable system that could serve both beginners and seasoned professionals.
The challenge wasn’t just technical, it was about creating an experience that respected users’ time, honored their journey, and offered real value at every touchpoint.
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From Discovery to Definition
I started by mapping out key user personas, what they needed, where they struggled, and how they interacted with digital learning. Through stakeholder interviews and research, I defined core experience goals: Make certification paths clear and flexible.
Reduce friction in finding, purchasing, and starting courses. Build a system that could grow with the platform. From there, I translated user and business needs into wireframes, flowcharts, and prototypes that served as the foundation for development.
UX that Builds Confidence
My design direction focused on trust, clarity, and action. I created: A modular certification flow allowing users to choose between individual courses or full packages. Visual hierarchies that guide users intuitively from discovery to checkout.
A design system that balanced playfulness and professionalism, with interactive cards, clear CTAs, and scalable components.Mobile-first layouts to ensure accessibility across devices. I collaborated with the dev team to implement the design in WordPress, integrating LearnDash for structured course delivery and e-commerce tools for seamless purchasing.
Every Detail with Purpose
Every piece of microcopy, every transition, and every hover state was intentional. I designed for emotion and momentum, ensuring the learning journey felt personal, achievable, and rewarding. From a warm welcome message to visual progress indicators, I infused the interface with small touches that helped users feel seen and supported.
Empowered Users, Scalable Future
The results validated our human-centered approach: Engagement increased, with users spending more time exploring and enrolling in content. Administrative load dropped thanks to thoughtful UX and integrated tools. HR professionals gained confidence through clear, structured learning paths.
The design system laid the groundwork for rapid scaling and new feature additions. This project was a reminder of what good design can do, not just solve problems, but create momentum. And for People Academy’s users, that momentum is now fueling careers and transforming workplaces.
